The different types of decision making, including nominal decision making and extended decision making. Give an example of a recent purchase that you made. Did it fall into the concept of nominal decision making, limited decision making or extended decision making? Why do you feel it falls into that category?
2. What is a ritual situation that you’ve been through recently, and how did it influence your consumer behavior?
3. Thinking of a recent purchase that you made, what sources did you use in your own information search?
4. Examples of situational influence.
5. Why do people give gifts?
6. Explain problem recognition and how it fits into the consumer decision.