SWOT Analysis and Strategic Direction for Blackberry

Discipline: Marketing

Type of Paper: Essay (any type)

Academic Level: High school

Paper Format: APA

Pages: 4 Words: 1100


1. Discuss Blackberry's current strategic situation. To meet this requirement, perform a brief SWOT analysis of Blackberry in order to demonstrate understanding of the company's strategic situation. SWOT, as you may recall, stands for Strengths & Weakness, which are internal to the company, and Opportunities and Threats, which are external in nature, focusing on the company's situation with respect to the external environment.

2. Identify main strategies that Heins and his inner circle has developed in order to remain in the game given the highly competitive landscape? Identify 2 or 3 strategies and describe them in as they relate to the company's external (and highly competitive) environment.

3. Will RIM continue to remain in the game with the competition? Defend your position.