SWOT Analysis and Strategic Direction for Blackberry
Discipline: Marketing
Type of Paper: Essay (any type)
Academic Level: High school
Paper Format: APA
Pages: 4
Words: 1100
Question
1. Discuss
Blackberry's current strategic situation. To meet this requirement, perform a
brief SWOT analysis of Blackberry in order to demonstrate understanding of the
company's strategic situation. SWOT, as you may recall, stands for Strengths
& Weakness, which are internal to the company, and Opportunities and
Threats, which are external in nature, focusing on the company's situation with
respect to the external environment.
2. Identify main strategies
that Heins and his inner circle has developed in order to remain in the game
given the highly competitive landscape? Identify 2 or 3 strategies and describe
them in as they relate to the company's external (and highly competitive)
environment.
3. Will RIM continue to
remain in the game with the competition? Defend your position.